Zhǐ aims to be a collective of contemporary readers. Its goal is to re-design old and classic books in a modern, catchy and minimal style, in order to engage the teenagers of today, the social-media-generation, and entice them to go back to good old book reading.

The project's creator wanted a minimal, Bauhaus-inspired visual identity. Zhǐ also means paper in Mandarin Chinese and she wanted to include an orizuru (paper crane) in the logo.